Wednesday, May 28, 2025 (past event)
Pasadena Convention Center
300 E Green St,
Pasadena, CA 91101
8:30 AM ~ 3:00 PM
Available Business Resources for the
Region All in One Place
Region All in One Place
The Region’s biggest Small Business Event of the year is here! A one-day event that can’t be missed!
Wednesday, June 4, 2025
The Lot at Formosa
1000 North Poinsettia PL,
Los Angeles, CA 90046
8:30 AM ~ 3:00 PM
Support is Found Here
Join us and benefit from on site resources and services, insights and advice from esteemed panel of subject matter experts, networking, and much more!
On Site Support
Speak with on site experts to gain free advice specific to your needs.
Panel Discussions
Learn from subject matter experts to gain access to hard-to-find insights and guidance.
Resource Fair
Get connected to over 50 resource providers that can support your business.
Panel Discussions
Business Recovery During Difficult Times
From COVID-19 to wildfires, countless events have impacted small businesses throughout the region. Learn from experts as they discuss strategies and resources to help businesses not only survive challenges and economic disruptions, but thrive.
Opportunities for Business Growth
Join a panel of experts as they discuss government contracting, trends in the marketplace, foreseeable demand for services and products, major forthcoming events (World Cup, Olympics and Paralympic Games, etc.), and other regional opportunities that businesses should be aware of to position themselves for growth.
Strengthen your Business’s Financial Health
Discover available and forthcoming grants and loans to help you business recover, launch, or grow. Learn strategies for creating a financial plan that will support your business’s long-term financial health.
Grow Your Small Business’s Footprint and Reach
An in-depth discussion on the process for building, purchasing, and establishing a brick and mortar business; accessing resources available to help hire and train staff; and implementing other strategies to grow a business.
Featured Presentations, Activations, and Micro-Learning Sessions
How Square Empowers Small Businesses: Tools, Grants & Wildfire Relief Support
This session will highlight Square’s commitment to helping small businesses grow with access to technology, capital, and recovery assistance. Square will share how businesses impacted by recent wildfires can receive replacement hardware on-site, including for non-Square sellers in eligible zip codes. We’re happy to help introduce the session and even share our story to make it relevant and personal.
Resilience in Action: AI’s Contribution to Small Business Growth and Sustainability
Explore how Microsoft Copilot empowers small businesses to rebuild, adapt, and grow. This session highlights real-world examples of AI-driven resilience and innovation—showcasing “Business Resilience in Action.”
Also join us for flash activations and micro-educational sessions on DEO opportunities, government contracting and certification, financial planning, and tips and strategies for expanding a business’s reach to consumers online.
On Site
Free Individualized Support
Free Individualized Support
Get expert advise in areas key to support the growth and protection of your business.
Legal Aid
Free legal assistance to help you navigate:
- Commercial Leases
- Insurance
- Contracts
- Employee Protections
- and much more!
Digital Upskilling and Protection
Visit the Microsoft team to get your online business assessed for digital reach, health, and ADA compliance.
Business Certification
Come prepared and get certified by Local, State, and Federal agencies as local, small, minority, women, LGBTQ, veteran, disabled, and/or social
business enterprises.
Workshop 1 – 2 pm
Sidewalk Vending
Join workshops to learn about available resources, regulations, how to get permitted, and more. Come prepared and get permitted on site to vend the County.
Workshop: 10 – 11 am
Resource Expo
A rare opportunity for businesses and entrepreneurs to connect with local, state, and federal agencies as well as community business organizations across the region! Whether you are launching a new business or recovering from wildfires, your journey starts here!
Recovery Zone
Guidance for rebuilding, debris removal, relocating, navigating insurance, and other recovery needs.
Access to Capital
Loans, grants, credit counseling, and help application packaging.
Procurement
Government contracting opportunities and certification/procurement assistance.
Technical Assistance
Individualized business assistance and consultation.
Digital Upskilling
Help businesses expand their reach online and become ADA compliant
Event made possible by the following partners
Don’t miss your chance to win a Microsoft Surface Pro—
a tool for entrepreneurs and small business owners on the go!
Here’s how to enter:
Attend the Small Business Forum and collect your entry card. Visit exhibitor booths and participate in sessions to earn stamps. Once your card is complete, submit it at the giveaway table for a chance to win!
Must be present at the event to win
One entry per person
Limit one prize across both Small Business Forum events
This is your opportunity to walk away with a powerful device to help grow your business—just by engaging with the people and resources designed to support your success.
Winners will be announced live at the event—make sure you’re there when your name is called!
Stay until the end and…
Enter a chance to receive free point-of-sale hardware through the LA Wildfire Relief Hardware Assistance Program.
This one-time, in-person giveaway will support multiple current and non-Square sellers located in designated wildfire-impacted zip codes.
Event Program
At the Lot at West Hollywood
8:30 AM
Event and Registration Opens; Exhibitor Hall Opens
9:25 AM
Opening Remarks: Kelly Lobianco of LA County DEO and Mayor Chelsea Lee Byers of West Hollywood
9:40 AM
Panel 1: Business Resiliency During Difficult Times
10:30 AM
Micro-Session: How to Get Contracting Opportunities
10:35 AM
Panel 2: Opportunities for Business Growth
11:25 AM
Flash-Activation with DEO
11:30 AM
Fireside Chat with Supervisor Horvath and Small Businesses
12:00 PM
Presentation: Resilience in Action with Microsoft: AI’s Contribution to Small Business Growth and Sustainability
12:30 PM
Lunch and Learn: Mental Health for Business Owners
12:40 PM
Micro-Session: Creating a Financial Plan
12:50 PM
Panel 3: Strengthening Your Business’s Financial Health
1:40 PM
Micro-Session: Strategies and tips to expand your reach to consumers online
1:50 PM
Panel 4: Growing Your Small Business’ Footprint and Reach
2:40PM
Shop Local. Dine Local. Recover Local.
2:55 PM
Closing Remarks
3:00 PM
Event Ends; Exhibitor Hall Closes
Event Program
At Pasadena Convention Center
8:30 AM
Event and Registration Opens; Exhibitor Hall Opens
9:30 AM
Opening Remarks
9:45 AM
Flash Activation with DEO
9:50 AM
Presentation: How Square Empowers Small Businesses: Tools, Grants & Wildfire Relief Support
10:10 AM
Panel 1: Business Recovery During Difficult Times
11:00 AM
Micro-Session: How to Get Contracting Opportunities
11:10 AM
Panel 2: Opportunities for Business Growth
12:00 PM
Shop Local. Dine Local. Recover Local.
12:05 PM
Panel 3: Strengthening Your Business’s Financial Health
1:00 PM
Micro-Session: Strategies and tips to expand your reach to consumers online
1:10 PM
Panel 4: Growing Your Small Business’ Footprint and Reach
2:05 PM
Presentation: Resilience in Action with Microsoft: AI’s Contribution to Small Business Growth and Sustainability
2:55 PM
Closing Remarks
3:00 PM
Event Ends; Exhibitor Hall Closes
Event Logistics
Wednesday, May 28, 2025
Location:
Pasadena Convention Center
300 E Green St, Pasadena, CA 91101
Food
Food Trucks and small business vendors.
Parking
Lot Parking for $15
There are two entrances, (a) on Euclid Avenue, and (b) Marengo Avenue, both between Green Street and Cordova Street. If you are using a Mobile GPS, enter this address for the most direct route:
175 South Euclid Avenue
Pasadena, CA 91101.
For directions and additional information, please vist:
Wednesday, June 4, 2025
Location:
The Lot at Formosa
1041 N. Formosa Ave. West Hollywood, CA 90046
Food
Food Trucks and small business vendors.
Parking
Lot Parking Available
Entrance can be found on N. Poinsetta Place. If you are using a Mobile GPS, enter this address for the most direct route:
1000 N Poinsettia Pl
West Hollywood, CA 90046
For directions and additional information, please visit: